The Denver City Council approved a five-year professional services contract with AEG Presents - Rocky Mountains LLC for the promotion and booking of events at city-owned venues. The agreement, effective from January 1, 2025, through December 31, 2029, establishes a commission-based incentive program for events held at locations including the Red Rocks Amphitheatre, the Denver Coliseum, and the Denver Performing Arts Complex. Under the terms, AEG can earn commissions based on rental revenues generated from qualifying events, with the total payout capped at $25 million over the contract's term. This formalizes a long-standing partnership aimed at maximizing the use and financial return of Denver's public entertainment facilities. The contract is non-exclusive and designed to incentivize the booking of major commercial concerts and live events that provide significant economic benefits to the city.